Consumers' willingness to pay for an animal welfare food label
نویسندگان
چکیده
Consumers increasingly rate the ethical dimensions of food production, including animal welfare, as important to them but how these concerns influence their choices remains unclear. To address this, a Discrete Choice Experiment assesses consumers' willingness pay for chicken meat. The study aims understand effects labels (RSPCA Assured and Red Tractor), cause-related marketing campaigns, price on pay. Drawing representative sample 401 British consumers, we estimate mixed logit model using hierarchical Bayesian estimation method. results full reveal substantial premium associated with welfare label Assured); however, this is less pronounced than one campaigns. A latent class analysis identifies two distinct market segments, sensitive concerned which differ socio-economic behavioural characteristics. Amongst extra an negligible. Complementary, qualitative interviews difficulties in comparing varying standards that underpin quality assurance schemes.
منابع مشابه
Investigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)
Health and safety are important factors in today’s life. Most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. Attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. Planning for increasing the production of mentioned chicken needs the investigati...
متن کاملFactors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country
Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...
متن کاملFactors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country
Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...
متن کاملContingent Valuation of Consumers’ Willingness-to-Pay for Organic Food in Argentina
Throughout these last years, organic agriculture has undergone a remarkable expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or perceived quality risks [1]. This paper aims to estimate consumers’ willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing some ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Ecological Economics
سال: 2023
ISSN: ['0921-8009', '1873-6106']
DOI: https://doi.org/10.1016/j.ecolecon.2023.107852